12월, 2022의 게시물 표시

Media And Marketing Gossip; Can TikTok Achieve Always-On Status?

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  Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up  here . Setting The Scene What would anonymous media and entertainment execs say about their fellow media companies?   To find out,  Bloomberg  newsletter author Lucas Shaw pinged 50 media executives with questions about the choices they would make – as both studio execs and fans of great content.  For instance, respondents cited NBCUniversal as the studio they’d choose to distribute a theatrical movie with hit potential. “Steadiest leadership, strongest commitment to theatrical, with a very capable marketing engine,” explains one exec.  On the other hand, Apple TV+, HBO Max and Netflix came out on top (in a three-way tie) for which streaming service to pitch a show to. (No love for Peacock.) There’s also the question of whether to release shows once a week, in batches (two or three episodes to start people off) or the Netflix-esque binge. Netflix has defended its practice o...